The agreement, which the two parties worked together on a temporary arrangement last year, has now been expanded, reflecting F1’s efforts to expand its relationship in the television world, particularly in the US market.

The rights to broadcast the game in the United States are held by Disney-owned ESPN until the end of 2025, while the sixth series drive to survive has been filmed by Netflix.

Interestingly, Paramount+ is already extensively involved in the broadcast of major US sporting events, notably the NFL, UEFA Champions League and Masters, and PGA golf, perhaps suggesting its involvement in F1 could eventually go in that direction when broadcast rights emerge in 2026 and beyond.

The first sign of the new arrangement came at the Australian Grand Prix, where Kiefer Sutherland’s series rabbit hole was the subject of heavy publicity, with prominent signs in the pit lane and elsewhere.

F1 said the new deal, which will focus on fan engagement, will see “the anchor’s popular content brought to life in F1 racing, with Paramount+ hits, blockbusters and beloved characters taking center stage in the Fan Zone, which will be from F1. The stars of the show come together. Orbit and big screen”.

In addition to Australia, the deal will also provide signage and “digital sponsorship and promotional opportunities” at all six races on the American continent (namely Miami, Austin, Las Vegas, Montreal, Mexico City and Sao Paulo, as well as Silverstone). , Spielberg and Monza in Europe.

Max Verstappen, Red Bull Racing RB19, celebrates as he returns to the pits

Photography: Mark Horsburgh / motorsport pictures

This list represents all of the game host countries that Paramount+ offers as a standalone streaming service.

“This partnership demonstrates F1’s ongoing commitment to explore new ways to help grow the sport and reach new audiences,” said F1 Commercial General Manager Brendan Snow.

“Paramount+ and the content on its platform are extremely popular and, like F1, have experienced rapid growth in recent years.

“Together, we will leverage our global platform and collective expertise in entertainment to further enhance the fan experience and take F1 and Paramount+ to the next level.”

Marco Nobili, executive vice president and international general manager of Paramount+, said his company “continues to seek new and innovative ways to reach our global audience and I am confident that this partnership with F1 will continue to support our global growth.

“Being an official F1 partner means bringing the Paramount+ brand and all of our characters to hundreds of millions of fans around the world.

“Through this global deal, the motorsports and entertainment worlds will come together to generate powerful storytelling opportunities on and off the grid.”